ABOUT US

There was a woman in business. She was successful, had big goals and dreams but also had a nagging sensation that the should’s, could’s and have to’s were holding her back.

I know because I felt the same. But on my own journey I rediscovered a belief in myself and an appreciation for my one-of-a-kindness that I hadn’t had since I was 10. Every time I peeled away a layer and stepped more into myself, not only did my confidence grow but my business did too. Who I am became a pivotal part of my business brand so that my time in my business feels like a celebration of me. 

As a branding designer for women in business and female entrepreneurs, I see it all the time. The hesitation, the fear, the self doubt, the keeping up with the joneses mentality. To that I say “ENOUGH!’

Enough comparison, enough questioning yourself, enough! We are all amazing, unique and bring our own skills to the table in a combination never seen before. Brand You is a celebration of women who have done just this. And aims to be inspiration and motivation to those on the cusp of wanting more.

Editor, brand designer and a passionate ambassador for women being true to who they are. Being creative is essential to who I am and being surrounded by fellow imperfectly perfect women drives my creativity. I have been through the personal and professional struggles that the ups and downs of business can throw at you. The journey of stepping more into me by being raw, real and uncomfortable has taken me to levels I only ever dreamed of.

My jam is branding, and no, not just the pretty stuff. The nitty, gritty strategic, real and raw branding that makes a fundamental difference to peoples business. The kind of branding that stands the test of time, connects people to businesses and helps you to stand out.

A huge part of my branding process is connected to stories and peoples why. Stories can show where you have been and the lessons you have learnt. Or showcase your dreams and passions. Your stories are unique to you.

Just a pretty logo is not, nor can it ever be your whole story. Enter my love of multi page documents and their ability to engage, to connect on a whole other level. Over the years I have created and told many stories visually. Magazine, brochure even reports.

My jam is branding, and no, not just the pretty stuff. The nitty, gritty strategic, real and raw branding that makes a fundamental difference to peoples business. The kind of branding that stands the test of time, connects people to businesses and helps you to stand out.

A huge part of my branding process is connected to stories and peoples why. Stories can show where you have been and the lessons you have learnt. Or showcase your dreams and passions. Your stories are unique to you.

Just a pretty logo is not, nor can it ever be your whole story. Enter my love of multi page documents and their ability to engage, to connect on a whole other level. Over the years I have created and told many stories visually. Magazine, brochure even reports.

previous projects

With over 17 years experience across Australia and New Zealand, for agencies big and small, the main thing I learnt? Connection is key to everything. Connection with your clients, connection with other women in business, connection with who you are. One-of-a-kind branding that represents this connection is the glue that holds it all together.

“Magazine production can be a logistical headache. But Rowena is a natural born creative collaborator, always looking for ways to help us raise our game.”

Larine Blair

Crush Magazine

“I’ve worked with Rowena, it seems like forever. I trust her implicitly on branding and communication materials. You can be sure she will bring some sunshine to your day as well.”

Kerie Hull

Cape Mag

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